protect our customers' data

design based on technical arguments

minimize the number of design loops

engineer to pass all the tests on the first try

take into account all design restrictions from day one

flag any potential issues early

optimize the workflow

implement true automation

focus on continuous improvement

deliver high quality outputs

set the standard for excellence

don't inflate the technology just to make our life easier

don't guess on missing information

don't blindly follow legacy approaches

don't hide any potential issues

don't settle for sub-optimal solutions